“Likelihood to get vaccinated improved after playing the game.”
Queen’s University Belfast

The combination of flu and COVID-19 could be catastrophic for employers and individuals this winter. It is vital that 100% of frontline staff get the flu vaccination.

Organisations are under tremendous strain. This will make staff campaigns difficult to plan and manage this year. Focus Games Ltd is offering a complete game-based package that includes everything you need to run an effective and efficient staff flu campaign. It's intended to reduce your workload and increase vaccine uptake.

At the heart of the package is the Flu Bee Game, which improves vaccine uptake by engaging, informing and encouraging staff via their mobile phones and PCs. It is an enjoyable game app that harnesses the power of ‘serious’ games and gamification. It works on any device, takes minutes to play and does two very important jobs:

  1. Challenges common misconceptions about the flu vaccine
  2. Tells staff how and where to get vaccinated

Flu Bee is Effective

In a survey of 1,801 NHS staff 80% enjoyed playing the game and 28% had a more positive view of the vaccine after playing.

Studies show that Flu Bee Game is particularly effective for people with ‘vaccine hesitancy.’ A study at Queen’s University Belfast showed that 84% of individuals that did NOT intend to get vaccinated before playing the game, changed their mind after playing the game.

“…knowledge and likelihood to get vaccinated improved after playing the game…an innovative learning tool associated with highly statistically significant improvements in knowledge.”
Dr Gary Mitchell.

Back for our 4th year!

This will be Flu Bee’s 4th flu season. It has been used in over 30 NHS trusts and 300 care homes. The Scottish Government has funded Flu Bee for all NHS Scotland Health Boards for the past 2 flu seasons.

The game has been translated into French and is being used by hospitals in France.

Visit the ‘Evidence’ page to see summaries of research studies and survey results that show how effective Flu Bee can be.

What's in the package?

In 5 days we can create a fully customised Flu Bee Game package to support your staff flu campaign. This includes:

  • Flu Bee Game app with your logo and links to your clinic timetable
  • Website with your logo and links to The Flu Bee Game and your clinic timetable.
  • Each game offers a short anonymous survey, to capture feedback. We share this with you.
  • 1 Printed roller banner with your logo.
  • 100 x A4 colour posters with your logo.
  • 1,000 Lapel stickers
  • Templates for email signatures and screensavers
  • ‘How to’ guides to support your campaign

All we need is your logo and a link to your flu campaign intranet site. The website and the game are hosted on our secure UK-based servers, your IT department does not have to do anything. We take 100% responsibility for running and maintaining the online resources on your behalf through the flu season.


What does it cost?

We have expanded the package but held the price from last year. The package costs only £1,000, (plus VAT) for the entire flu season. Studies show that staff spend an average of 3 mins and 24 seconds engaged with Flu Bee. That is far longer than they spend reading posters and emails about flu, and they’re far more engaged.

If 5,000 staff members play the game, it will cost 20p for 3 minutes and 24 seconds of their undivided attention. And, you get all the supporting campaign resources.

To order your package visit our shop

Flu and COVID-19

It is vitally important that 100% of patient-facing staff get the flu vaccine this year. Last year the average NHS staff uptake was 74.3%. This year staff will be even busier and more distracted.

Despite COVID-19, some staff may have doubts and concerns about the flu vaccine. These concerns are often based on misconceptions. Employers must persuade staff to change their minds. Some people simply need reminding where and when to get vaccinated.

Flu Bee can help you to achieve these vital objectives.

The Flu Bee app works on any device and only takes a few minutes to play. Flu Bee Game is available to all NHS trusts and organisations, customised to meet their needs.